We recently had the pleasure of refreshing the design and interfaces for a top, online curriculum provider for early childhood learning (age 2-7). Here are some cool things we learned along the way.
Be mobile first
With the client transitioning from Flash to HTML5, we unified the navigation, simplified the aesthetics, eliminated excessive frames, and created a cleaner responsive interactive model for the tablet. As we began to apply it across various curricula, we developed a design language system that could easily incorporate future activities, cool one-off experiences and additional features.
Adults and kids, not so alike
Our client’s subscription-based curriculum is designed to supplement children’s primary learning. It’s monitored by parents or teachers, so we knew we would need to consider both adults and kids in our design choices. This is how we learned that little kids don’t give a hoot about brand consistency! And they have no fear of clicking! And they LOVE dynamic visuals and colors, and not just brand colors! Most important, they need easy-to-click buttons for their small hands. Parents, on the other hand, want a more consistent, familiar experience. We loved the challenge of finding the balance and developing design languages for both audiences.
Real time rules
With so many young learners using this online curriculum daily, we were able to perform various on-the-fly testing with our clients. This let us explore different executional ideas, which we could then see in real time, with real customers. We wish all our clients had this luxury!
If you’d like to hear more about our efforts in early education curriculum, let’s talk. We'd love to help.